You do not need more CRM options. You need the right one. Most buyers pick a CRM based on brand recognition or sticker price, then spend the next year fighting a tool that does not fit their business. Read more...

Subscription businesses live or die on retention. New sign-ups matter, but they cost far more than keeping an existing customer happy. This case study looks at Rise and Roast, a subscription breakfast brand delivering healthy morning meals to households, and walks through how a churn problem got identified, tackled, and resolved. Read more...

Open rate has a data problem, and most marketers already sense it. Since Apple Mail Privacy Protection began pre-fetching and opening emails automatically, a chunk of your reported opens happen without a human ever seeing the message. Klaviyo's 2026 benchmark data, pulled from over 183,000 accounts, still lists open rate around 31% for ecommerce campaigns, but that number no longer isolates genuine attention the way it did five years ago. Read more...