Aaron Clive
Aaron Clive
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Lifecycle Marketer & CRM Strategist
Lifecycle Marketer & CRM Strategist
Automated customer journeys. Smart CRM design. Organic growth that compounds.
01 — Introduction
Turn One-Time Buyers Into Lifelong Customers
Turn One-Time Buyers Into Lifelong Customers
Paid ads bring in first time buyers. Lifecycle marketing keeps them. A 5% rise in customer retention can lift profits by 25% to 95%, according to Bain and Company. New customer acquisition costs money; retention protects your margin. A strong lifecycle system nurtures leads on autopilot, pulls more revenue from your current audience, and builds steady income without raising your ad budget.
Paid ads bring in first time buyers. Lifecycle marketing keeps them. A 5% rise in customer retention can lift profits by 25% to 95%, according to Bain and Company. New customer acquisition costs money; retention protects your margin. A strong lifecycle system nurtures leads on autopilot, pulls more revenue from your current audience, and builds steady income without raising your ad budget.
Pair organic content with precise segmentation, and you get a marketing system that runs itself. It builds your brand and turns quiet subscribers into paying customers.
Pair organic content with precise segmentation, and you get a marketing system that runs itself. It builds your brand and turns quiet subscribers into paying customers.
About me
I never expected my path to lead from Biomedical Science to marketing, but curiosity has shaped every step of my career. What started as an interest in understanding people evolved into a passion for customer journeys, automation, and digital growth. I now work at the intersection of marketing strategy, technology, and analytics, always looking for better ways to connect brands with their audiences.
I never expected my path to lead from Biomedical Science to marketing, but curiosity has shaped every step of my career. What started as an interest in understanding people evolved into a passion for customer journeys, automation, and digital growth. I now work at the intersection of marketing strategy, technology, and analytics, always looking for better ways to connect brands with their audiences.
How I Work Across the Customer Journey
Every touchpoint in your customer journey has a job to do. A welcome email, a cart recovery flow, a re-engagement campaign; each one needs to say the right thing at the right stage, or it falls flat.
That starts with mapping where your customers actually are. A prospect who just discovered your brand needs education. A shopper who abandoned their cart needs a nudge. Send the wrong message at the wrong stage and you lose them, or worse, you train them to ignore you.
The tools help. AI can process your data faster and flag where customers are stalling in the funnel. But the strategy still comes from understanding your funnel and your audience, then building a journey around it.
If you want a partner who maps this out with you rather than for you, that is exactly how I like to work. Your growth and my delivery need to move together; that is the only version of this that lasts.
02 — Core Expertise
What I Build
What I Build
CRM Architecture and Automation
CRM Architecture and Automation
Build customer journeys in HubSpot, Klaviyo, Mailchimp, and Braze.
Lifecycle Marketing Strategy
Lifecycle Marketing Strategy
Set up cart abandonment flows, welcome sequences, and post purchase retention paths.
Lead Generation and Data Operations
Lead Generation and Data Operations
Organize clean databases, manage pipelines, and run outbound campaigns with Apollo and other outbound systems.
03 — Proven Results
Measurable Impact
Measurable Impact
25%
25%
Revenue Share
Built automated email and SMS flows for consumer robotics brand in Australia. Klaviyo drived a quarter of their total sales.
AUD 46K
AUD 46K
Annual Savings
Audited and migrated four business units from HubSpot Marketing Pro to HubSpot Starter and Mailchimp. Cut subscription costs by 43%.
AUD 6–8K
AUD 6–8K
Fast Sales Recovery
Recovered AUD 6,000 to AUD 8,000 in sales within 2 weeks for maternity products brand, with one targeted cart abandonment flow.
40+
40+
Clients Served
Delivered results across Australia, USA, the UK, and beyond.
04 — Tech Stack
Selected Tech Stack
Selected Tech Stack
Marketing Automation and CRM's
Marketing Automation and CRM's
HubSpot
Klaviyo
Mailchimp
Braze
ActiveCampaign
Lead Generation
Lead Generation
Apollo
Dripify
LinkedIn Marketing
Data and Project Systems
Data and Project Systems
Folk CRM
Pipedrive
ClickUp
Trello
05 — Contact
Start Growing Your Bottom Line
Start Growing Your Bottom Line
Stop losing customers after the first sale. Cut your software costs. Build a retention system that lasts. Contact me or request a project portfolio and let's build your next customer journey (submit the form via the QR code ⬇️).
Don't like filling forms?. Then directly you can book your free audit/discovery call here.
☏ Phone
+94 76 328 4410
✉ Email
[email protected]
🏠︎ Location
Mount Lavinia, Colombo, Sri Lanka
[in] Linkedin
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